The Newspaper Works' latest creative benchmarking study was conducted by Ipsos Media CT in September, which follows benchmarking studies that have collectively now tested over 160 newspaper ads in the past 12 months.

Click on the thumbnails below to review the specific results for each advertiser.  

	Bonds' Fathers' Day ad Bonds' Fathers' Day press ad not only stimulates Re-Appraisal, it also generates Affinity for the brand and links well with TV. > More
	Jetstar This comparison study looks at two distinct Jetstar ads, and one delivers stronger results on Call to Action, Conveying Information and Affinity. > More
	Target While research has found Target ads to be memorable, well branded and interesting to consumers, their recent Fathers' Day press ad also drove brand relevance. > More
	Colgate See how two different creative approaches by Colgate influenced consumer perceptions towards the brand. > More