• Home
• Breaking Campaigns
• Newsroom

planning

• Six Strategic Roles
• Newspaper Effectiveness
  • Effectiveness Case Studies
  • Creative Benchmarking
  • Category Reports
• Case Studies
• Research & Insights
• Global Research
• Market Information
  • Newspaper Marketplace
  • Readership
  • Circulation
• Creative Use of Newspapers
• Awards Gallery
  • Caxton Awards
    • Caxtons 2010
    • Caxtons 2009
    • Caxtons 2008
    • Caxtons 2007
  • Cannes Lions
    • Cannes Lions 2010
    • Cannes Lions 2009
    • Cannes Lions 2008
  • Other Awards
• Creative Gallery

implementation

• Newspaper Locator
• Schedule Generator
• Masthead Logo Downloads
• Newspaper Trade Websites
• Newspaper Facts Sheets
• Links

Commonwealth Bank puts a smile in papers.

Commonwealth Bank ran full page newspaper ads publicising their Money Magazine Bank of the Year Award and their commitment to customer service.

The press ad features a smile and is in keeping with the TVC highlighting the service side of banking, which is perpetuated with other television commercials, the latest of which aired the same day this newspaper ad ran.

 

Feeds | Search | About The Newspaper Works | Register | Feedback | Disclaimer | Contact | Sitemap

© 2010 The Newspaper Works. All Rights Reserved.