Copy of Sony "Noise Cancelling Headphones - Vuvuzela" newspaper ad
(789k, JPG format)
Noise cancelling headphones
Sony demonstrates the benefits of their noise cancelling headphones in this tactical press advertisement.
The vuvuzela has been the ire of millions of football fans thanks to its monotonous, overpowering (and never-ending) drone that has punctuated coverage of this year’s South African World Cup.
Sony has leveraged the instrument’s negative publicity in this masterful topical press ad that promotes the power of their noise cancelling headset in a dramatically simple, engaging and highly relevant manner that will endear consumers to the brand.
Download a hi-res version of the press ad below.
