New food study
Study by News Limited reveals what goes through consumers’ minds when planning, buying and preparing meals for both everyday eating and special occasions.
Food DNA provides new insights into how food advertisers can best communicate with their target audiences, influence consumer choice and build brand equity. It also delves into the relationship Australians have with their food.
The 12-month study uses quantitative, qualitative and ethnographic research from a sample of over 2000 people, resulting in a truly robust understanding of the Australian food consumer.
For more information go to News Limited’s Food DNA Study.
Research can be tailored to provide advertisers with category information relevant to specific consumer segments. These can include insights when dealing with industry issues such as obesity, consumers’ desire for functional foods as well as the premiumisation of brands.