Men, Beer and Sports

Men love beer and sport. Men love newspaper sports sections. Connect with rather than simply reach your consumers.

This UK research, conducted by the NMA, reveals the key reasons why newspaper sports pages are an opportunity for beer advertisers:

  • They are a totally absorbing environment & provide information that is socially valuable and emotionally nourishing

  •  They provide the opportunity for high visibility and saliency 

  •  Newspapers offer excellent value for money in both production and media costs 

  •  Latest research demonstrates how to measure and quantify their brand building capability


If anything Aussie men love their beer and sport more than the Poms, so there is probably an even stronger case for targeting them in newspaper sports pages over here!

Download the research below.

Full report into Beer advertising in newspapers (5m, PowerPoint (.ppt) format)
Beer and Newspapers presentation (5m, PowerPoint (.ppt) format)