Calendar of events for 2010

Struggling for inspiration? Or are you after a unique way to connect with audiences? Why not run a memorable topical ad.

Topical ads are a tactical and creative opportunity to engage consumers, and there's no doubt that newspapers are the ideal medium to house it.

To prove our point, here's a small collection of stand-out topical press ads from last year:


If you're interested in making 2010 the year for topical ads, download our Events Calendar with key dates of 2010. You'll find a range of dates that you can use to align your brand, product or cause with - from important calendar events to whimsical celebrations; metropolitan events to regional shows - we have it here!

Here's just a taste of some dates to get your inspiration flowing:

  • February 17 is Random Acts of Kindness Day.  
  • March 7 is Birth of All Rubber Chickens Day. 
  • Bono turns 50 on May 10.  
  • World Environment Day is June 5.


Remember to keep an eye on unpredictable events and news stories as well. Sydney's and Queensland's out-of-the-blue dust storms provided a rare chance for advertisers to spruik their product and AAMI's quick thinking helped them align their long-running advertising message to the real-life event of the Bellevue Hill crater.

To get your ad up-and-running, simply contact newspaper publishers during the early stages of creative development.

Download the 2010 Event Calendar below.

Topical Event & Activity Calendar 2010 (3m, PowerPoint (.ppt) format)