Copy of Tourism New Zealand "Ski" newspaper ad
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Copy of Tourism New Zealand "Queenstown" newspaper ad
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Copy of Tourism New Zealand "Outback" newspaper ad
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In papers, March 01 - -5
Tourism New Zealand uses newspapers to help drive consideration for Australian travellers as we start planning our winter holidays.
Ads of all shapes ran in metropolitan newspapers throughout the week, showcasing New Zealand as a good value destination for holidaying this winter. All ads ran in the early general news section of the paper, exposing the commuication to a broad reach of consumers.
Multiple executions gave consumers different access points to the communication, with each ad delivering an assortment of reasons to travel to New Zealand while growing the campaign message as a whole.
If you would like to know more about how multiple creative executions contribute to impactful advertising, read through these case studies:
- Oats & More (UK): multiple executions led to increases in Call to Action, Brand Values and Brand Re-Appraisal.
- Bitesized Shredded Wheat (UK): various newspaper executions helped change brand perceptions in an integrated campaign.
- Dairylea Lunchables (UK): different creative executions increased Call To Action by 17.5% and created four times more brand involvement.
Learn more about the six strategic roles used by the Travel, Tourism and Leisure industry when advertising in newspapers.
