Oats & More

Newspapers were the tasty option for Cereal Partners' launch of Oats & More.

Combining national newspapers with TV delivered a highly effective launch campaign for Nestlé Oats & More: 

  • Newspapers alone were responsible for an 8.3% incremental sales uplift for Oats & More during the campaign

  • The powerful combination of TV and newspapers drove more than double the increase in brand familiarity than TV solus

  • The TV and newspaper combination doubled the increase in trial compared with TV solus

  • Newspapers’ impact on brand involvement was 80% higher than TV solus 

  • Adding national newspapers improved response to the TV ad, making it more engaging, significantly better branded, and enhancing communication

  • Multiple newspaper executions increased call to action by 76%, emotional brand values by 11 % and brand re-appraisal by 97%, compared with TV solus 


Download the case study below.

More information on this case study is also available at the Newspaper Marketing Agency website.

Oats & More pdf (1m, Acrobat (.pdf) format)
Oats & More ppt (490k, PowerPoint (.ppt) format)