Listerine Cool Citrus

Listerine Citrus launched and generated trial with the help of newspapers.

  • Adding newspapers to brand TV strengthened brand commitment

  • Newspapers delivered Listerine Cool Citrus sales in Tesco 12.8% above expected levels

  • National newspapers drove website traffic and sample requests

  • Newspapers were more successful than Citrus variant TV at increasing Listerine familiarity, brand quality and salience measures


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