Copy of WA Govt "Got a pre-1980 Gas appliance?" newspaper ad
(1m, JPG format)
In papers, July 17
The Western Australian government embarked on a new campaign to locate all pre-1980 domestic natural gas appliances for a free safety check.
This public awareness campaign targets households who have a natural gas appliances manufactured and installed before 1980. The advertisement, in a striking red, juts out of the newspaper ensuring that consumers do not miss this important message.
The advertisement ran in the weekend newspaper.
Download this presentation to see how colour not only makes newspaper advertising work harder, it also helps consumers engage: Colour in Newspaper Ads
