A series of advertisements ran in newspapers across the nation last week, promoting local business bankers to small businesses.
The creative, which inspired the TVC, mimics off-the-shelf business solution programmes that often suits this target market’s needs, helping the proposition become more accessible to the audience.
The campaign is in line with last year’s marketing push that reconnected customers with their local branch. Advertisements from this campaign were localised and personalised so bank managers’ names were prominent to their localities. See the press advertisements which ran in a Tasmanian newspaper.
Learn more about the Strategic Role of Extension with examples of how it has been applied in newspapers.
