Our logo
Learn more about our logo, and what it means.
When this newspaper organisation was established in late 2006, we were looking for a fresh, vibrant and contemporary identity that’d wrap up (literally, as it turned out) our role in representing Australia’s major newspaper publishers and promoting newspapers as a powerful medium to advertise in.
What we didn’t want was traditional newspaper imagery – serif typefaces, printing presses, CMYK references, paperboys in britches and braces, or pictures of William Caxton or Guttenberg.
Instead, we wanted to evoke the reality of newspapers in the transforming media landscape. Newspapers are delivered across a variety of platforms where, when and how people want them. The are more far-reaching than ever, they are more dynamic than ever and they are multi-faceted and multi-dimensional.
And the rubber band ball logo is a figurative representation of newspapers in that context.
Coincidentally, back in the early days of publishing, newspaper staff received their correspondence and newspapers complete with rubber bands and started creating their own rubber band ‘balls’ on their desks as a means of consolidating them. For those who’ve worked in the newspaper industry for long enough, the rubber band ball is also a bit of an in-joke, in spite of the fact that this wasn’t the premise for our logo’s design.
Rather, for this newspaper organisation, the rubber band ball is a modern manifestation of what makes newspapers a force to be reckoned with both now and into the future.