Meet the team

Find out more about the people who keep the wheels turning in this newspaper organisation.

Tony Hale Newspaper Works

Tony Hale - CEO


Tony Hale comes from an advertising background having built a very successful career at agencies such as JWT, McCann Erickson, The Campaign Palace and Clemenger BBDO. He also started his own agency, Hale & Collins which was eventually sold to Luscombe & Partners.

Tony has been on the boards of top performing agencies for nearly 20 years which on three occasions have been awarded Agency of the Year. He has also won dozens of worldwide creative awards and 5 AFA Effies Awards.

Tony is currently Deputy Chairman of the AFA Effectiveness Awards and joined The Newspaper Works as its inaugural CEO in September 2006.

Contact Tony.

Lucia Elliott

Lucia Elliott - Marketing Director


After two years at Vogue magazine, Lucia began her advertising career at Leo Burnett in the creative department before settling on Account Service, working at agencies such as Mojo, Singleton, McCann-Erickson, The Campaign Palace and George Patts. Accounts included Coca-Cola, Levi’s, Bacardi, KFC, News Interactive and ACP magazines, with Lucia acting variously as Group Account Director, Senior Business Director or General Manager.

During her time at McCann-Erickson Lucia was also Regional Co-ordinator for Unilever Ice Cream brands, responsible for Australia, New Zealand, China and Vietnam markets.

Following a couple of years of  travel and living in London and LA, Lucia joined The Newspaper Works in March 2007 as Marketing Director.

Contact Lucia.

Lisa Overall Newspaper Works

Lisa Overall - Media Specialist


Lisa started her career in New Zealand (don’t hold it against her!).

She spent five years at Generator Bates & The Media Palace and played a number of roles, including media and account manager. She then moved to Sydney and has spent five years with channel planning agency bellamyhayden, honing her skills as a strategist, and, most recently, as a Director.

Lisa has had the pleasure of working on a range of clients from Singapore Airlines, Sony Consumer Electronics, BMW MINI, Coca Cola Amatil, Fosters, Telstra, Westfield, Pizza Hut and Electrolux. Career highlights include industry recognition from CAANZ (Axis & Media), Cannes Media Lions and the Media Federation Awards.

She joined The Newspaper Works in September 2008 and is looking forward to demonstrating that the newspaper works.

Contact Lisa.

Simon Baty

Simon Baty - Research Specialist

Simon’s background is in market research, specialising in media research.

He has over 13 years experience, including both audience measurement and consumer insights. This experience has been gained primarily with the media division of Ipsos, spanning the UK, Europe, Asia and the US, and more recently with TNS in Australia. It includes a wide range of research methodologies and techniques, and work with leading media owners and agencies.

Simon joined The Newspaper Works in October 2007. He is a full member of the Australian Market and Social Research Society (AMSRS).

Contact Simon.

Anne Nolan

Anne Nolan - Commercial Services Director

Anne spent many years working in newspaper advertising with The Age in Melbourne working across various sections of Classified Advertising.

Anne was also a key member of the Fairfax Digital team during the development and launch of their MyCareer and Domain websites.

Since leaving Fairfax, Anne has been building sales, marketing and service teams in fast-growth internet businesses in the US, UK, and Australia, including www.realestate.com.au.

Anne’s areas of specialisations include sales training and development, marketing, global brand development and PR, contact centre management, as well as and sales operations technology.

Anne joined The Newspaper Works in May 2010.

Contact Anne

jacqlin larkin Newspaper Works

Jaclyn Larkin - Office Manager


Jaclyn started out as a PA in Media and Advertising at DDB and BMF Sydney.  She then travelled overseas on a backpacking adventure before landing a role at Publicis London working as a Coordinator on the Renault Account. On her return she joined Publicis Mojo where she stayed for 5 years in Human Resources.

Contact Jaclyn.

Michelle Narayan Newspaper Works

MicheIIe Narayan - Web Editor


MicheIIe graduated from The University of Canberra where she completed her undergraduate degree in Advertising/Marketing and Honours degree in Communication.

Her professional experience include copywriting, technical writing and business anaylsis as well as interactive producing. She is also an AWARD School graduate.

She joined The Newspaper Works in July, 2008, where she hopes to do more good than harm.

Contact Michelle.

Kathryn Matthews Newspaper Works

Kathryn Matthew - Accountant


Starting her career in a 'Big 4' accounting firm Kathryn Matthew has held a variety of professional positions including Financial Controller of one of Australia's largest architectural firm.

As a qualified Chartered Accountant she started her own niche business consulting firm in 1996 ‘Matthew and Matthew’ and many of her initial clients are still with her.

She has been with The Newspaper Works since December 2006.

Contact Kathryn

Ian Muir Newspaper Works

Ian Muir - Consultant

Ian Muir has worked in media audience measurement and research for over 40 years. He was the CEO of AGB Research Australia as well as the first CEO of OzTAM, publisher of the television ratings.

Currently, he is Project Manager of the Outdoor Media Association's new audience measurement service due to go to market early 2009. He is also a non executive director of AGB Nielsen Media Research,the current TV Ratings supplier.

Muir was contracted by The Newspaper Works as an independent consultant to review readership requirements for the newspaper industry.

Contact Ian.