Womens room "Bring the problem to the light of day" newspaper ad
(98k, JPG format)
'Light of Day' newspaper ad
To raising the issue of non-physical sexual harassment, a special press ad was crafted to inform readers of the invisible consequences.
The purpose of this advertisement was to raise awareness about the issue of non-physical harassment, which often leaves invisible consequences.
To encourage public discussion, newspapers were creatively used to literally bring this problem out of the shadows – readers had to lift the paper up to the light to reveal the invisible and highlight the issue.
After the first release of the press ad in Croatia, one in six people had an opportunity to see the ad raising awareness to this cause, generating PR and increasing the number of calls to the Women’s Room helpline.
Download a copy of the ad below.
To determine the feasibility of this creative format and to explore other innovative uses of newspaper space, please contact newspaper publishers during the early stages of creative development.
