Qualitative research from the NMA UK shows how topical newspaper advertising deepens engagement and offers advertisers opportunities for better targeting. More
Médecins Sans Frontières uses the properties of newspapers to demonstrate how an individual's pro-activeness can mean the difference between life and death. More
The Australian Navy lures job seekers with non-standard placement. More
ALP elects Gillard; Advertisers vote for newspapers! Brands cast their preferences for the best topical advertising medium. More
Lotterywest exploits the medium to attract attention and to inform consumers about the benefits of playing syndicates. More
See RaboDirect's "You won't accept laziness here..." press campaign, which also utilises the printed and online mediums creatively. More
Fairfax and Harvey Norman have embarked on an Australian media first, publishing dedicated sections of the Sun-Herald in 3D to mark the 2010 State of Origin ser... More
ORS makes the most of this tangible medium by getting readers to interact with their educational newspaper ad. More
See the Gold, Silver and Bronze press ads from this year's Cannes Lions awards.
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