Canadian research looks at the impact of size in newspaper advertising. The study draws conclusions from five years' worth of research. More
Newspapers deliver emotional power along with more mass reach than TV. Football fans rely on both TV and press for this World Cup. For advertisers, TV and paper... More
Reserch from Canada studies the impact colour newspaper advertising has on consumers over a five year period. More
This UK study has shown that for every dollar spent in print, brands see a five-fold return. More
Despite increasing competition from new media platforms, print newspaper advertising still has a place in today’s society, and what’s more, it's still effective... More
Nielsen's global survey on Trust, Value and Engagement in Advertising finds that Australians trust newspapers more than any other media. More
Community newspapers and their websites are hyper-local. And as a result, they are able to target their region like no other medium as this Canadian study revea... More
Comprehensive research from the NMA UK looking into all aspects of automotive advertising in press - from crafting an effective creative to understanding how co... More
Ad revenue data show Australian newspapers outperform UK & US with key ad categories posting strong growth. Read more.
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