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Effectiveness metric

Learn how to craft the best creative to reap the full benefits of advertising in newspapers. More

Proving effectiveness

See findings of our research into what makes newspaper advertising effective. More

Apr & May Creative Benchmarking

Results for WaterCorp, Jalna, Air Asia, Air New Zealand, Big W, MasterFoods and Vita-Weat. More

Creative Benchmarking review

Creative Benchmarking Review challenges conventional beliefs. More

Feb / Mar Creative Benchmarking

See how consumers have engaged with press ads from KMART, AAMI, Vegemite, Toyota, Woolworths, Nicabate and The Australia Day Council. More

December Creative Benchmarking

View the December Creative Benchmarking results for Bonds, RTA and Flora. More

November Creative Benchmarking

View the November Creative Benchmarking results for Dairy Farmers, Pedigree, Abbott's Village Bakery and BPAY. More

October Creative Benchmarking

View the September Creative Benchmarking results for TAC, NSW Health and McDonald's. More

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