See findings of our research into what makes newspaper advertising effective. More
Newspapers helped build brand power for Jalna yoghourt, playing a key role in driving sales and differentiating the product in this highly competitive category. More
This case study shows that press was a key element in building brand equity and as a result, newspapers helped drive success for the NESCAFÉ Greenblend launch. More
Our Creative Benchmarking research measures consumer engagement to identify what makes a newspaper ad perform. Click here.
