In papers, March 04
Energy Australia celebrates 100 years of training apprentices.
Utilising the strategic roles of Public Agenda and Affinity, this full page newspaper ad informs consumers about Energy Australia’s 100 year-old commitment in training apprentices and their ongoing dedication to keep recruiting.
The press advertisement helps promote intangible brand attributes of this energy provider by showing consumers how Energy Australia contributes the community, eliciting emotive responses and connection to the brand.
See another press ad from Energy Australia that also promotes their position of being the largest employer of apprentices in the state.
Learn more about the strategic roles of Public Agenda and Affinity with examples of how they have been applied in newspapers to connect with consumers.
