Copy of Freedom "Bonus $100 Voucher" newspaper ad
(2m, JPG format)
In papers, March 06
Freedom ran a full page ad in metropolitan newspapers, informing consumers about their new voucher rewards programme.
Sticking to their now familiar template, this newspaper ad helps deliver recall, differentiation and brand-linkage as consumers have come to associate this look with Freedom Furniture.
Download our research to learn more about the importance of using a consistent 'look' to build your brand when advertising in newspapers:
- Retail Report: How Retail Advertising in Newspapers works best
- Case Study: Coles rethinks press advertising
See how a change in their press advertising strategy helped Coles build their brand and clearly differentiate them from rival Woolworths.
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