Copy of Alfa Romeo "Sydney to Hobart" newspaper ad
(375k, JPG format)
In papers, January 16
Alfa Romeo aligns their win of the Sydney to Hobart Yacht Race to their thirst for performance.
This full-page press ad employs the strategic role of Affinity as it mirrors the aspirations of the winning crew who sailed the vessel to victory. By doing so, this newspaper ad plays a brand-building role communicating intangible values that define this automotive advertiser.
Learn more about the strategic role of Affinity with examples of how it has been applied in newspapers.
To learn more about newspapers' ability to build brands, download our NESCAFE Greenblend case study which shows press was a key element in building brand equity for this new category of instant coffee, and as a result, helped drive success during its launch.
