Aug/Sept Could be a Caxton

Sydney Morning Herald's "Cymbal" ad wins Aug/Sept Could Be a Caxton competition.

An ad by Whybin/TBWA Sydney for The Sydney Morning Herald has been announced as the August/September winner of the Could Be a Caxton competition, established by the Caxton Committee and supported by The Newspaper Works to recognise and showcase great creativity on a bi-monthly basis.

Client: The Sydney Morning Herald
Agency: Whybin/TBWA Sydney
ECD: Garry Horner
Creative Director: Matt Kemsley
Art Director: Janelle Shearer
Copywriter: Joe Craig

Michael Syme, Art Director of Whybin/TBWA Melbourne and the judge of the August/September competition, said: “My winning choice for this month is The Sydney Morning Herald’s classical music ad. Trust a newspaper to show how a newspaper can be used. Inspired use of space that shows newspaper ads don’t have to be static.”

Highly Commended 

An honourable mention also went to Lowe Sydney for their Omo ‘dust storm’ ad.

“This month it was great to see a number of entries using one of newspapers’ great strengths – topicality. There were quite a few ads based around the Sydney dust storm. Some were cleverer than others and some were more relevant than others but all should be congratulated for coming up with the ideas, obtaining client approval and getting the ad into the paper in time to be topical. Of the dust storm ads, Omo’s “A little dirt isn’t the end of the world” appealed to me the most.”

Client: Unilever
Creative Director: Simon Cox
Senior Copywriter: Sesh Moodley
Senior Art Director: Matt Cramp
Producer:  Charna Rifai

Copy of SMH "Cymbals" newspaper ad (988k, JPG format)
Omo dust storm topical newspaper ad (1m, JPG format)