In papers, May 18-21
Malaysia Airlines launch their “Great Deals for Everyone” sale with these press ads.
There was a blitz in metropolitan newspapers last week to celebrate the start of Malaysian Airlines Great Deals for Everyone sale.
Featuring a bright visual of a suitcase slapped with travel-style stickers, the variations in executions each served a purpose. The first ad informs consumers of the features related to the sale, like different baggage allowance for students and “Pay for business; fly first class”; while the second ad focuses on the sale fares itself.
