Download: Copy of UBank "USaver - Comfortable" press ad
(81k, Acrobat (.pdf) format)
Download: Copy of UBank "USaver - Wine" press ad
(730k, JPG format)
In papers, September 20
See more executions from UBank’s USaver press campaign.
As with other executions in the campaign, these ads foster affinity with consumers by presenting key insights into their target audience’s behaviour. Where BT Super creatively used the strategic role of (Re)Appraisal to get consumers to rethink their relaxed attitudes towards superannuation; UBank does the opposite. Their press ads present scenarios where people are prepared to make sacrifices to creature comfort in order to advance their savings. By doing so, UBank not only mirrors the value of their target audience, they also inform them of how they can save money with greater returns.
See previous executions from UBank’s USaver press campaign:
Learn more about the strategic role of (Re)Appraisal, Affinity and Conveying Information, with examples of how it has been applied in newspapers.
