2011 Newspaper Fast Facts
Fifty quick, compelling and surprising facts about where Australian newspapers stand in the modern media landscape.
Newspapers have always been a powerful medium for advertisers to connect with consumers; whether to inform, entertain, inspire, stimulate thinking, generate feelings or even change behaviour.
But what else do we know about our audiences compared with other media like TV, the internet and even social media, and how newspapers are perceived by Australians and young people in particular?
We’ve compiled 50 compelling facts about newspapers in the modern media landscape. You may find some of them quite surprising. These bite-sized gems might even make you take a fresh look at newspapers.
Go through the presentation or download the document below:
For even more information, download The Facts about Australian Newspapers. This report has been updated with the latest compelling evidence and provided in easy-to-digest colour coded chapters on Circulation, Audiences, Fragmentation, Product Quality, Environment and Structural factors.
January 2012