2011 Newspaper Inserts newspaper
(4m, Acrobat (.pdf) format)
2011 Newspaper Inserts
This light-read report shows how newspaper inserts can deliver for your brand.
Numerous local and international research studies point to the fact that Australians consider newspapers the most credible of any main medium and are second only to word-of-mouth in terms of trustworthiness. That presents an incredibly powerful vehicle for advertisers thinking of using inserts to make their mark.
Conversely, unaddressed mail is often also unwelcome mail. While an increasing number of people are opting out of receiving ‘junk mail’ (even Australia Post refers to it that way), newspaper inserts sit within a sought-after advertising channel that people are happy to pay for. That’s because newspapers have inherent value and credibility and this has a halo effect on the advertising content, which is also considered to be the most believable of any main media.
As if that weren’t enough, newspaper readers are some of the most active shoppers around. In fact the heavier a reader they are, the more enthusiastic they are about shopping. That’s because newspapers are incredibly effective in driving a call to action and closing a sale.
Combine that with the rich environment newspapers provide in delivering highly regarded content as well as valuable audiences on a grand scale and you’ll see why newspaper inserts really help advertisers get their foot in the door.
Flick through the newspaper below or download yourself a copy.
November 2011
