November 2009 Creative Benchmarking - Abbott's Village Bakery
(2m, PowerPoint (.ppt) format)
November 2009 study
See how the launch press ad worked well to extend TV while building brand values by encouraging consideration and making consumers feel good about Abbott’s Village Bakery.
Key findings:
- Abbott’s Village Bakery is performing at of above norm on recognition and interest measures, and contributing to the brand by helping build familiarity and differentiation.
- The emotive style of the ad appears to be generating the right response in making people feel good about the brand and encouraging people to consider it.
- Additionally, it appears to be working successfully in partnership with TV.
Download the full results of Abbott's Village Bakery's Creative Benchmarking research below.
Learn more about Role Map, one of The Newspaper Works' proprietary effectiveness measures.
Find out more about the six strategic roles that can assist Advertisers in connecting powerfully with consumers in newspapers.
Go through past Creative Benchmarking research:
- October 2009: Looks at NSW Health, TAC and McDonald's.
- September 2009: Featuring Bonds, Jetstar, Target and Colgate .
- August 2009: Ads from NSW State Govt, OPSM, Foxtel, Meat & Livestock.
- June / July 2009: Results for AAMI, Mars, Kit Kat and Virgin Blue show that issues on the Public Agenda can connect powerfully with consumers.
- May 2009: Featuring ads by Dan Murphy's, Ikea, Coles, David Jones and Myer.
- Coles rethinks press adverts: Coles enjoy a complete turnaround in the effectiveness of its advertising following a change in direction for its press activity.
