iPad newspaper ad
Amnesty International produced two tablet ads demonstrating how intervention is the only way to stop human rights abuse.
The two ads ran in the tablet edition of “Die Welt”, one of Germany’s leading daily newspapers.
The tablet ad depicted human rights violation. Initial attempts for the iPad user to swipe to the next ad failed. After several failed attempts a message displayed: “Torture disappears only when one is doing something about it.”
September 2011