IPSOS - Australian Business Readership Survey 2011
(1m, Acrobat (.pdf) format)
AUSBRS / BE Survey 2011
The 2011 Business Elite Survey profiles the average Australian Senior Executive, giving insight into their media consumption, business decisions, spending patterns and lifestyle.
This research is a must-read if you are planning and buying media for this hard to reach group or for business-to-business advertising.
Survey summary:
- Focuses on Australia’s business leaders (income breaks $150-199K, $200-249K, $250-499K; and $500K+).
- Provides comprehensive information on media habits, business spending and attitudes.
- Covers business media consumption including print, TV, online and IT publications.
The research found the average senior executive considers national newspapers to be by far the most reliable source of Business and Finance news (49%, up on last year, compared to 22% for online media which ranked second).
Download the study below.
Click here to see 2010's survey.
