2011 Caxton Award Finalists
(62k, format)
Caxton Awards finalists
Record number of agencies named as 2011 Caxton Awards finalists.
A record number of 24 agencies have been named as finalists for this year’s Caxton Awards across 21 categories, including the new digital categories.
For the past 37 years, the Caxton Awards has celebrated the finest creativity in newspaper advertising and this year introduced four new digital categories to reflect newspapers’ offering in the digital age.
The most finalists for 2011 were in the hotly contested Best Copywriting and Corporate, Government and Public Service categories.
Competition was stiff on both sides of the Tasman. GPY&R garnered the most finalist nominations (11), followed by The Monkeys (8) and Colenso BBDO (6). Rounding out the top five agencies was Whybin/TBWA/Tequila (5) and DDB Group New Zealand (4).
Advertisers who have reached finalist status include IKEA, Rabo Direct, Royal Australian Navy, New Zealand Coast Guard, MARS and Spring Valley.
“The good news is that it has been a very strong year for press advertising in Australia and New Zealand,” Caxton Chairman of Judges and George Patterson Y&R Chief Creative Officer and ECD Ben Coulson said.
“It was encouraging to see agencies, and more importantly clients, trusting newspaper and digital mediums for their big campaigns, which are often the domain of TV.
“A real surprise this year was the amount of work that had great production values, decent budgets and super high-end craft; a good sign that the industry sees press as not just being a ‘headline and price’ kind of gig.
“There was also great digital work that was highly creative and used the medium brilliantly. I’m happy to report that in its first year, some of the digital work is right up there with the show’s best,” he said.
This year’s Caxton Awards includes four new digital categories for advertising that has appeared on any newspaper site or property (ie. online, tablet, mobile or apps). Vying for awards in these categories are Special Group, Leo Burnett, GPY&R and M&C Saatchi.
Also introduced this year is a new Best Cross-Platform Newspaper Campaign category, for any campaign that has appeared across at least two newspaper platforms: printed newspapers, newspaper-inserted magazines, tablet, mobile or app. The Monkeys have scored the only finalist nomination in this category for IKEA.
The complete tally of finalists can be viewed on the Caxton Facebook page at www.facebook.com/CaxtonSeminarAndAwards.
The 2011 Caxton Seminar and Awards will be held from October 27-29. Delegates will convene at the stunning Chateau Elan, a new luxury 5-star resort located on The Vintage golf course.
The initial line-up of speakers includes: David Nobay, Creative Chairman, Droga5, Australia; Director of Ipsos Mackay, social researcher Dr Rebecca Huntley; Mat Baxter, CEO of UM Australia; and Ant Keogh, Executive Creative Director at Clemenger BBDO Melbourne.
“The decision to introduce the new digital and cross platform categories has been embraced by a broad representation of agencies and demonstrates what great creative work is being done for newspaper assets across more than just print. We are really pleased with the high number of agencies recognised as finalists vying for the coveted Caxton Awards,” Caxton Committee Chairman, Rob Belgiovane, said.
“With the speakers we have already announced and the other speakers including our keynote, to be announced soon, this year’s Caxtons is shaping up to be an unmissable event for the nation’s creative thinkers.”
Booking forms for the event are available from: https://secure.twodeforce.com.au/caxton/
Download a document containing the finalists below.
September 2011
