Copy of Commonwealth Bank "Kaching" newspaper ad
(614k, format)
Copy of Commonwealth Bank "Impediment" newspaper ad
(359k, format)
In papers, May 27 – June 03
The second series of newspaper advertisements from the Commonwealth Bank's CAN campaign.
Running across newspapers, outdoors and TV, the second instalment of the campaign highlights the Bank’s unique offerings, such as their concierges, the Kaching app, and the Property Guide app.
The newspaper ads, sporting a different yet distinct look that reflects the new branding, support the TVCs.
Some of the newspaper activity reinforced the bank’s repositioning, returning back to the word CAN’T as being the biggest inhibitor of progress.
These ads ran across metropolitan and national newspapers throughout the week and weekends.
View the first phase of newspaper ads for CommBank’s CAN campaign.
Check out our Creative Benchmarking research into the Banking & Finance category, which shows how consumers engage with and act on newspaper advertising.
June 2012
