Grey Melbourne's 'Confusion' campaign for TAC has been announced as the April/May and June/July winner of the Could Be a Caxton competition.
Says Cam Blackley, creative director at Droga5 and the judge of the April/May and June/July competition: "I first saw one of these as a huge poster down in Melbourne. I almost crashed. Then I turned the'tech-house' up louder. This campaign is a true standout for the months I'm casting my eye over. Right for the target. Well put together. Super simple. I'd like to have done it."
Colenso BBDO Auckland's 'Shame' campaign for DB Export Dry won highly commended.
Says Blackley: "Let's be honest the art direction isn't anything to write home about but the headline is a cracker as is the bloke’s expression. Nice."
The 2012 Aug/Sept Could Be a Caxton competition is now open for entries. It's free to enter and anyone can submit nominations. The copywriter and art director responsible for the newspaper campaign judged best of the year's Could Be a
Caxton bi-monthly winning ads, will score an all expenses-paid trip to the 2012 Caxton Awards.
Agency: Grey Melbourne
Executive Creative Director: Michael Knox
Creative Director: Nigel Dawson
Copywriters: Nigel Dawson, Sharon Condy
Art Director: Josh Murrell
Photographer: Erik Johansson
General Manager: Randal Glennon
Account Director: Jodi Gubana