In papers July 20
Newspaper ad informing consumers of Energy Australia's fixed rate for electricity.
The purpose of the campaign is to spread awareness of the unique price structure, which is achieved by a strong, dramatic visual and clear messaging.
The advertisement ran in metropolitan newspapers.
Download our 2011 Retail Report which demonstrates why newspapers drive Call to Action for retailers. It features the Action Map, a proprietary newspaper measure which identifies the form of action a newspaper ad is likely to generate.
July 2012
