Copy of Hungry Jacks "Book" newspaper ad
(916k, format)
In papers June 09
Hungry Jack's targets women with ‘Nothing naughty about it' campaign.
Burger giant Hungry Jack’s targets women for the first time in its 40-year history with a new campaign.
The ‘Nothing naughty about it’ campaign re-launches key products as healthier options. It comes after 18 months of overhauling the chain’s chicken menu, reducing sodium and fat and rolling out new products.
The integrated multi-channel marketing campaign will run on television, magazine, radio, outdoor, online, mobile, and cinema advertising along with eDM communication. Lifestyle and women's magazines form a key component of the campaign.
This advertisement ran in newspaper inserted magazines in the Queensland market.
June 2012
