Hungry Jack's targets women with â€˜Nothing naughty about it' campaign.
Burger giant Hungry Jack’s targets women for the first time in its 40-year history with a new campaign.
The ‘Nothing naughty about it’ campaign re-launches key products as healthier options. It comes after 18 months of overhauling the chain’s chicken menu, reducing sodium and fat and rolling out new products.
The integrated multi-channel marketing campaign will run on television, magazine, radio, outdoor, online, mobile, and cinema advertising along with eDM communication. Lifestyle and women's magazines form a key component of the campaign.
This advertisement ran in newspaper inserted magazines in the Queensland market.