In newspapers January 28
The "We bought at Jeep" newspaper cover wrap.
Jeep ran a cover rap on the automotive section of the newspaper to mark their new campaign.
The campaign draws from the TVC, where the Jeep is portrayed as an object of desire.
While the newspaper wrap covers a range of audiences – males, females and families, the TVC primarily targets females who live active lifestyles.
Learn more about the Strategic Role of Extension with examples of how it has been applied to newspaper advertising.
Download our 2011 report Automotive Snakes & Ladders which explores the complex purchase process and its implications for newspaper advertising, especially the opportunity to engage with consumers on an emotional level.
Also, check out our Creative Benchmarking researchinto the Automotive category, which shows how consumers engage with and act on newspaper advertising.
January 2012
