September 2009 Creative Benchmarking - Jetstar press ads
(2m, PowerPoint (.ppt) format)
Creative Benchmarking results
September 2009: This comparison study looks at two distinct Jetstar ads, and one delivers stronger results on Call to Action, Conveying Information and Affinity.
Key findings
- Both Jetstar executions are memorable and clearly branded.
- Both ads are generating a strong Call to Action, but Low Fares works harder and builds greater Affinity with Jetstar.
- Low Fares is having a significant impact on brand equity, familiarising people with Jetstar and making it seem relevant.
- It compares favourably with recent service provider ads we have tested, outscoring in retail roles and doing more to build the brand.
Download full results in the document below.
Visit these sections for more information
See more Creative Benchmarking research.
Learn more about Role Map, one of The Newspaper Works' proprietary effectiveness measures.
Likewise, learn more about the Action Map, which identifies what form of action a newspaper ad is likely to generate.
Find out more about the Six Strategic Roles that can assist Advertisers in connecting powerfully with consumers in newspapers.
January 2010
