In papers 17
Commowealth Bank promotes their Travel Money Card.
Now into its third week since the reveal, Commonwealth Bank’s CAN campaign continues to push the bank’s unique services.
The latest newspaper offering creatively promotes Commonwealth Bank’s Travel money Card, which features a locked in exchange rate. As well as advertising services and features that Commonwealth Bank has to offer, newspaper ads such as this also work on a branding level, providing to consumers points of differentiation that help separate the bank from their competitors.
Other newspaper ads have promoted 24/7 Business Banking Specialists, their banking website, concierge service, the Kaching app, and the Property Guide app. The campaign launched on the last week of May after an extensive teaser.
View the first phase of newspaper ads for CommBank’s CAN campaign.
Check out our Creative Benchmarking research into the Banking & Finance category, which shows how consumers engage with and act on newspaper advertising.
June 2012
