In papers January 29
The Commonwealth Bank continues to celebrate its 100th Birthday.
Celebrating its centenary, this campaign highlights milestones in the Commonwealth Bank’s history, especially what the bank has achieved in both commerce and in the community.
In this execution, the Commonwealth Bank talks about their home loan services that has helped plenty of Australians own their own house.
A previous ad in the campaign highlighted the community based School Banking programme.
The campaign engages with consumers, asking them to share their aspirations for the next 100 years on Facebook, Twitter and at the campaign’s website.
January 2012
