Copy of Australian Grown "Concentrate" newspaper ad
(1m, format)
In papers January 28
Berri continue with their newspaper brand campaign for Australian Grown.
These two newspaper ads promote the brand by emphasising both purity and naturalness of the fruit juice as well as its Australian origins, the latter message having greater traction with audiences around Australia Day.
Both ads ran in newspaper inserted magazines over the weekend in national and metropolitan markets.
See other newspaper ads from this campaign:
View our light read 2011 Food newspaper, which aims to educate food advertisers about the power of newspapers to create big consumer appetites.
Also, check out our Creative Benchmarking research into the FMCG category, which shows how consumers engage with and act on newspaper advertising.
January 2012
