Myer runs an exotic double-page newspaper ad to promote their Spring/Summer collection.
Myer ran a double-page spread on the back of a glossy newspaper-inserted magazine (NIM) to promote their Spring/Summer Collection for 2012/13.
The advertisement draws from a recent photo shoot featuring brand ambassadors Jennifer Hawkins and Jess Hart in South Africa.
The advertisement is a part of a Vogue Australia “sneak peek” of the August addition, which was attached to the NIM inserted into the Sydney Sunday metropolitan newspaper.
Download our 2011 Retail Report which demonstrates why newspapers drive Call to Action for retailers. It features the Action Map, a proprietary newspaper measure which identifies the form of action a newspaper ad is likely to generate.
Also, check out our Creative Benchmarking research into the Retail category, which shows how consumers engage with and act on newspaper advertising.