October 2009 study

See how a highly informative yet visual ad by NSW Health puts STIs on the Public Agenda and provokes a rethink on getting tested regularly.

Key findings:

  • The ad has strong recognition and is also generating interest.
  • Its graphic representation of the issue strikes a chord by both informing and engaging.
  • Like most other Government ads, this performs strongly in the Public Agenda role, but is also working well in delivering information and encouraging a rethink about the issue while supporting the TV activity.
  • The NSW Government 'Get Tested' ad is on par with other Government ads, which have also performed strongly.


Download the full results of NSW Health's Creative Benchmarking research below.

Learn more about Role Map, one of The Newspaper Works' proprietary effectiveness measures.

Find out more about the six strategic roles that can assist Advertisers in connecting powerfully with consumers in newspapers.  

  

Go through past Creative Benchmarking research:

  • September 2009: Featuring Bonds, Jetstar, Target and Colgate.
  • August 2009: Ads from NSW State Govt, OPSM, Foxtel, Meat & Livestock.
  • June / July 2009: Results for AAMI, Mars, Kit Kat and Virgin Blue show that issues on the Public Agenda can connect powerfully with consumers.
  • May 2009: Featuring ads by Dan Murphy's, Ikea, Coles, David Jones and Myer.
  • Coles rethinks press adverts: Coles enjoy a complete turnaround in the effectiveness of its advertising following a change in direction for its press activity.   

October 2009 Creative Benchmarking - NSW Health 'Get tested for STIs' press ad (1m, PowerPoint (.ppt) format)