Creative Benchmarking results

October 2009 : This highly informative yet visual ad by NSW Health puts STIs on the Public Agenda, provoking a rethink on getting tested regularly.

Key findings:

  • The ad has strong recognition and is also generating interest.
  • Its graphic representation of the issue strikes a chord by both informing and engaging.
  • Like most other Government ads, this performs strongly in the Public Agenda role, but is also working well in delivering information and encouraging a rethink about the issue while supporting the TV activity.
  • The NSW Government 'Get Tested' ad is on par with other Government ads, which have also performed strongly.

 

Download full results in the document below.

  

Visit these sections for more information  

See more Creative Benchmarking research. 

Learn more about Role Map, one of The Newspaper Works' proprietary effectiveness measures.

Likewise, learn more about the Action Map, which identifies what form of action a newspaper ad is likely to generate.

Find out more about the Six Strategic Roles that can assist Advertisers in connecting powerfully with consumers in newspapers.

 

Find out more about the six strategic roles that can assist Advertisers in connecting powerfully with consumers in newspapers.  

  

Go through past Creative Benchmarking research:

  • September 2009: Featuring Bonds, Jetstar, Target and Colgate.
  • August 2009: Ads from NSW State Govt, OPSM, Foxtel, Meat & Livestock.
  • June / July 2009: Results for AAMI, Mars, Kit Kat and Virgin Blue show that issues on the Public Agenda can connect powerfully with consumers.
  • May 2009: Featuring ads by Dan Murphy's, Ikea, Coles, David Jones and Myer.
  • Coles rethinks press adverts: Coles enjoy a complete turnaround in the effectiveness of its advertising following a change in direction for its press activity.   

January 2010


October 2009 Creative Benchmarking - NSW Health 'Get tested for STIs' press ad (1m, PowerPoint (.ppt) format)