In papers July 29
More from MasterCard's “Priceless Sydney†campaign.
This newspaper ad promoted access to preview screenings of Madagascar 3, for which tickets are strictly limited. The impactful visual ties into Priceless Sydney concept by highlighting the experiences associated with the rewards programme.
This ad ran in the early general news section of a Sydney metropolitan newspaper on Sunday.
"Priceless Sydney" campaign was launched late May. It debuted in newspapers via a transparent cover wrap and a print newspaper ad that links to multimedia content through integration with a newspaper app, which you can see here.
Check out our Creative Benchmarking research into the Banking & Finance category, which shows how consumers engage with and act on newspaper advertising.
July 2012
