In papers June 24
The South Australian Tourism Commission and Wild Witch join forces in this newspaper ad promoting the Barossa Valley.
SATC ran a full-page newspaper ad that promotes the Barossa Valley, South Australia’s wine region. The advertisement leverages a win by Wild Witch Shiraz, a Barossa Valley red, that won at the world’s largest and most prestigious wine competition.
The communication uses this win to promote the local wine region to South Australians, running the communication in metropolitan newspapers in the lead up to holiday season.
Check out our Creative Benchmarking research into the Travel & Tourism category, which shows how consumers engage with and act on newspaper advertising.
July 2012
