AUSBRS 2010

AUSBRS 2010 profiles the average Australian Senior Executive, giving insight into their media consumption, business decisions, spending patterns and lifestyle.

This research is a must-read if you are planning and buying media for this hard to reach group or for business-to-business advertising.

Key survey findings

The average senior executive:

  • Considers national newspapers to be by far the most reliable source of Business and Finance news (45% compared to 19% for second ranking online media) 
  • Considers attracting and retaining suitable staff to be the number one challenge facing business in Australia (32% compared to 21% who cited business growth as a major challenge).
  • Is an avid reader of selected in-flight, IT and newspaper inserted magazines (30-57% reach for key titles)
  • Is still spending big on personal travel (66% are intending to take a holiday in the next 12 months valued at $2000+ per person)

Download the topline presentation in PDF format below.

September 2009




IPSOS - Australian Business Readership Survey 2010 (905k, Acrobat (.pdf) format)