Newspaper ad attempt to catch punters early.
Sportsbet drives Call to Action and trial with a compelling offer for the first match of the 2012 State of Origin.
The advertisement ran on a Monday week before the first game, hooking punters nice and early, and to ensure the message was being viewed by relevant audiences, the advertisement ran on the sports pages of the newspaper, targeting consumers in the morning ritual of reviewing what happened during their weekend of sport.
The advertisement ran as an eye-catching an unmissable double-page spread.
Download our 2011 Retail Report which demonstrates why newspapers drive Call to Action. It features the Action Map, a proprietary newspaper measure which identifies the form of action a newspaper ad is likely to generate.