Strategic Roles top performers

The Newspaper Works has now tested hundreds of ads as part of our Creative Benchmarking programme.  This presentation takes a look at the best performing ads across each of the Six Strategic Roles from the 400 newspaper ads now researched.

This presentation is useful for seeing broader roles newspaper advertising can play beyond those traditionally associated with newspapers, such as information and call to action campaigns. It demonstrates that newspapers are a powerful medium to emotionally connect with readers as well.

Flick through the presentation below or download the PPT and PDF.

August 2011