Copy of SunRice cakes "Lunch recipe" newspaper ad
(1m, format)
In papers January 22 & 29
SunRice uses sectional newspaper placement to position their product to health conscious audiences and foodies.
The newspaper ads have run in both a weekly food supplement and the health section of the newspaper, capturing readers in a relevant frame of mind.
Fitting seamlessly with the editorial and talking to readers who are interested in food or want to be healthier, the advertisements contains an appealing food shot and recipe that illustrates product versatility and usage. Not only does this format make the advertisement more engaging, it also helps to encourage trial.
View our light read 2011 Food newspaper, which aims to educate food advertisers about the power of newspapers to create big consumer appetites.
Also, check out our Creative Benchmarking research into the FMCG category, which shows how consumers engage with and act on newspaper advertising.
January 2012
