October 2009 study

See how TAC press ads have consistently raisied issue of importance to build affinity and reappraisal, and also reminds people of TV activity.

Both TAC ads raise an issue of importance to the public and generate strong interest.
They are both working powerfully on measures of brand equity.
They have similar footprints on RoleMap, creating affinity (particularly the Web ad) and reappraisal and linking well with TV.
Both ads look good and are eye catching, with the Web ad being one of the strongest ads tested on these measures.
Recognition is at or above norms.
The TAC ads are on a par with other Government ads tested, which have also performed strongly.

Download full results of TAC's Creative Benchmarking research below.

Learn more about Role Map, one of The Newspaper Works' proprietary effectiveness measures.

Find out more about the six strategic roles that can assist Advertisers in connecting powerfully with consumers in newspapers.

September 2009: Featuring Bonds, Jetstar, Target and Colgate.
August 2009: Ads from NSW State Govt, OPSM, Foxtel, Meat & Livestock.
June / July 2009: Results for AAMI, Mars, Kit Kat and Virgin Blue show that issues on the Public Agenda can connect powerfully with consumers.
May 2009: Featuring ads by Dan Murphy's, Ikea, Coles, David Jones and Myer.
Coles rethinks press adverts: Coles enjoy a complete turnaround in the effectiveness of its advertising following a change in direction for its press activity.

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