Creative Benchmarking results

September 2009: While research has found Target ads to be memorable, well branded and interesting to consumers, their recent Fathers' Day press ad also drove brand relevance.

Key findings:

  • Target ads are memorable, well branded and interesting to consumers.
  • In addition to providing a strong Call to Action they build Affinity with the brand and differentiate it.
  • The Father’s Day ad is also driving brand relevance.
  • It is more visually appealing and makes a clearer offer to consumers than Shop til you Pop.
  • The slightly better performance of the Father’s Day ad could be due it having a cleaner look and a single focus, combined with the Father’s day angle.
  • The ad compares favourably to other retail advertising we have tested recently.


Download full results in the document below.

  

Visit these sections for more information  

See more Creative Benchmarking research. 

Learn more about Role Map, one of The Newspaper Works' proprietary effectiveness measures.

Likewise, learn more about the Action Map, which identifies what form of action a newspaper ad is likely to generate.

Find out more about the Six Strategic Roles that can assist Advertisers in connecting powerfully with consumers in newspapers.

  • wing a change in direction for its press activity.

January 2010


September 2009 Creative Benchmarking - Target press ads (1m, PowerPoint (.ppt) format)